background image
Example 1: BADGE
0%
20%
40%
60%
80%
100%
0
0.5
1
1.5
Exposure ug/kg bw/day
P
e
r
c
e
n
t
i
l
e

c
o
n
s
u
m
e
r
100% packaging loyalty
No loyalty
Exposure g/kg bw/day
Loyalty stretches the
tails of the exposure
distribution